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Technology UpdatesSimply improve to version 6.2. You probably have a version prior to 6.0 by ordering on-line or contacting Sales by e-mail or call (800) 361-3651 / 514-489-8251. But a dozen Republican consultants and former Trump marketing campaign aides, together with current and former Cambridge workers, say the corporate’s capability to take advantage of personality profiles — our secret sauce,” Mr. Nix once referred to as it — is exaggerated. Cambridge executives now concede that the company by no means used psychographics in the Trump marketing campaign. The technology — prominently featured within the firm’s sales supplies and in media experiences that cast Cambridge as a grasp of the darkish campaign arts — stays unproved, in response to former staff and Republicans aware of the firm’s work.

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