Website owners and website providers often try to optimise websites and servers to meet search engine standards and parameters. Today, search engines might as well be the centre of the digital pyramid.
If you are an entrepreneur, blogger, or digital enthusiast, you are probably here because you want to choose a hosting solution and are most probably settling on VPS hosting. In this blog, we discuss the impact of VPS hosting on your website’s SEO.
Understand Search Engine Optimisation
Search engine optimisation, or SEO, is a concept known to millions today. It is the cornerstone of web hosting, online existence and digital marketing. Understanding SEO and the factors that influence it is highly crucial.
SEO refers to the process of optimising your website according to the search engine standards. You can customise, personalise and optimise your web application or website to fit the parameters Google has determined to rank high and increase your website’s visibility.
Your server and hosting choice also have an impact on your website’s SEO. Let us understand how.
Impact of VPS Hosting On Your Website’s SEO
● Loading Speed
Your website’s speed is an influencing factor regarding search engine rankings. If your website shows poor performance in loading speed, your visitors and prospects will leave the website and search for a faster competitor as a substitute.
When the search engines observe this pattern multiple times, they stop recommending you, and your rankings drop. Even when VPS hosting utilises virtualisation to create multiple virtual servers under one physical server, it offers dedicated resources, leading to optimal speed.
● Consistent Uptime
As mentioned above, there is a dedicated and adequate supply of hosting resources in a VPS server. You need a reliable service provider, sufficient hosting resources, such as bandwidth, storage, memory and CPU power, monitoring tools and good server configurations for consistent uptime.
Uptime is when your website is active and responsive to the user’s servers and requests. This is paramount for great website optimisation and search engine rankings. The impact of VPS is that it offers reliable and constant uptime, almost 99.99%.
● Security Strength
In website hosting, security is the most crucial aspect of website and server maintenance. A secure and protected website ranks high on the search engines, increasing visibility.
While VPS hosting is not the most safe hosting solution, you can integrate many security features to increase server security.
● Server Scalability
Your website’s performance is affected if your server is rigid and does not allow easy scaling and upgrade in the web hosting package. Your server must be able to increase the memory, storage space, CPU power and bandwidth capacity whenever the website needs it.
High traffic and peak hours can become a nuisance, causing downtime and server errors. This leads to a drop in search engine ranking. VPS hosting, however, is somewhat flexible and scalable.
● Control and Customisation
Control and root access to the control panel lead to better configuration of the server. VPS hosting allows you to install, configure and manage all the software and applications essential for hosting.
When you buy VPS hosting, it gives you the freedom to choose the operating system, storage mode, CPU and other resources as well. This allows you to build your server on your terms, improve search engine rankings and optimise your website accordingly.
Conclusion
Understanding the impact of VPS on your website’s SEO and performance helps you make better choices regarding your hosting decision.
VPS hosting is a good SEO option. You can begin your hosting journey with it and then upgrade to bigger packages.