Voice is all around us and as it gradually creeps closer and closer to the new year, it’s important to start thinking about how it will impact everything around us. Absolute Digital, a full-service digital marketing agency based in Essex, specialise in voice search and all things digital marketing related from SEO and PPC, to Social Media.
With up to 50% of online searches expected to be made by voice by next year, we’re giving you some last-minute hints and tricks to help you get ahead of the game.
Content
When writing for voice search, you should focus on creating content that answers popular questions within your businesses remit. You should consider answering questions such as “who”, “why”, “what” and “how” to help boost the conversational nature of your business.
For this to be successful, you need to understand what your audience are searching for and what information they want to find out, and fast. Essentially you want to write how to speak!
Web Traffic
Optimising your website for voice search also helps to increase your website traffic, making it increasingly discoverable for your target audience in addition to your existing customers. This is especially true, and more and more people are expecting to receive quick results that answer their question or query. Page loading speed is just one vital part of this, with the average TTFB of a voice search result averaging at 54 seconds.
Structured Data Optimisation
In some cases, optimising for voice search can be hit and miss. This is because, unlike regular search results, voice search generally only triggers one answer. Due to this, you want to make sure that your content is as relevant as possible, ensuring that your answer is specific to a particular query. Making sure that your web pages can be easily crawled is just one part of this.
Alexa Skills
You can also consider creating an Alexa Skills to make your content more accessible for home users. These custom skills will help to expand the capabilities of Google products including the Assistant and renowned Alexa. It will help the device to better interact with your content and can even be used in collaboration with an app if you have one!
Future Develops
By optimising for voice search now, you can rest assured that you’ll already be one step ahead of the game as and when new, exciting developments are announced and rolled out. This is especially true at the rate that technology is evolving. Soon enough, almost all of all searches will be made via voice, so the more up to date your website and content is now, the better!
2019 was a big year for voice search and as we head into the new year, we can expect voice search to come back bigger and better than it ever was. With loads of new technologies due to be unveiled in the next few months, voice search will become even more powering in the first quarter of 2020.
